For professional experience from 2001 to present, click here.
Director, Direct Marketing Capitol Direct Washington, DC May 2000 thru May May 2001
Managed direct response marketing programs for seven DuPont businesses. Goals included building brand awareness, preference, leads, loyalty and sales.
Led a direct-response strategy in the automotive aftermarket that resulted in $2.6 million in sales;
Developed and executed lead generation programs (largely limited to co-op programs, ads in trade publications and direct mail);
Qualified and assigned leads to sales teams and monitored lead conversion;
Conducted on-going competitive research;
Oversaw large in-bound technical assistance hotlines; and
Managed third-party fulfillment vendors.
Account Group Supervisor AB&C Group McLean, VA September 1997 through May 2000
Planned and managed direct response marketing programs for more than 20 nonprofit organizations seeking membership recruitment, membership renewal, loyalty programs, publication sales and program promotions.
Developed campaign strategies based on target audience research;
Purchased lists and worked with list brokers;
Created and tested messages and offers;
Wrote copy and managed freelance copywriters;
Coordinated with an in-house design team to produce collateral;
Segmented audiences and aligned offers accordingly;
Managed vendors in the production of direct mail packages;
Tracked response rates and reported on metrics; and
Wrote proposals and developed budgets that won competitive contracts.
Director of Marketing and Member Services Greater Washington Society of Association Executives Washington, DC March 1995 through September 1997
Accountable for $1 million revenue target from dues and non-dues programs as well as member satisfaction of 2,500 professionals.
Reversed a five year decline in new member acquisitions;
Grew new member recruitment by 10 percent two years in a row;
Increased retention by eight percent;
Exceeded dues and non-dues revenue goals;
Incentivized members to recruit peers and colleagues from their organizations;
Regularly recruited members with direct mail, advertising and face-to-face appeals at industry events;
Bundled offers to increase renewal rates;
Marketed the organization's education programs and speakers series;
Created and led new member orientation programs; and
Introduced new networking programs to keep members engaged.
Smith, Bucklin & Associates Washington, DC January 1989 through September 1994
Client positions held
Grant Administrator, Foreign Market Export Promotions, National Dry Bean Council
Membership Director, American Women in Radio and Television
Director of Certification, Lamaze Childbirth Educators
Director of Marketing, National Association of Corporate Treasurers
Membership Assistant, American Women in Radio and Television
Responsibilities included
Wrote and secured $1 million grant from USDA/FAS;
Administered the grant to market U.S. dry beans in foreign countries — oversaw the work of trade representatives, planned overseas missions and accounted for how monies were spent specific to the requirements (and limitations) outlined in the grant;
Worked on NAFTA legislation to reduce tariffs on U.S. dry beans;
Led the certification program for all Lamaze childbirth educators — vetted programs that fulfilled continuing education requirements; worked with physicians, nurses and midwives to write the certification exam; administered and oversaw the integrity of that exam; promoted the benefits of certification among childbirth educators; positioned certified Lamaze childbirth educators as the premier resource for expectant mothers;
Worked closely with numerous volunteer boards of directors and trustees;
